business strategy

What is a White Paper?

What is a White Paper?

White papers have become a staple in the business world. They have an influence on most marketing materials you come across when shopping around the business world. But what exactly is a white paper?

What is a SWOT Analysis?

What is a SWOT Analysis?

A SWOT Analysis is typically the first step in strategy formulation at any level. A SWOT Analysis will come first before we turn to corporate, business, and functional-level strategies. However, what exactly is a SWOT Analyis?